If you are unfamiliar with the world of CRM and unsure of the advantages it can bring to your business, this article is for you.
A CRM (Customer Relationship Management) is a type of software, typically cloud-based, meaning it is accessible from anywhere without the need for installation. It makes sales, customer support, and marketing processes more agile and efficient.
Salesforce is a CRM (the most widely used in the world) that helps eliminate the technological silos within your organisation that isolate various departments. This enables management, along with marketing, sales, customer support, administration, e-commerce, and IT teams, to have a single, comprehensive, and shared view of each customer, aligned with their specific business responsibilities.
In addition to standard processes (sales, support, and marketing), some CRMs, such as Salesforce, allow you to digitalise and make other organisational processes more efficient, tailoring the system to the unique workflows of your business.
A powerful and mature product like Salesforce also comes with a range of tools for process automation and systems to start benefiting from the advantages of artificial intelligence.
Salesforce is much more than a CRM: it’s a platform that enables the digitalisation of business processes with the aim of improving employee performance and the ease with which they operate, whether on-site or working remotely. It also helps reduce costs and maximise the revenue of your organisation.
Salesforce is just one of the tools that allows Studioware to fulfil its mission: to become the natural extension of your business, contributing to improved performance and the quality of your work.