Yes, even Studioware has given in to the irresistible temptation.
After all, since December 2022, it’s all anyone has been talking about on themed YouTube channels and, more generally, across the internet: the arrival of ChatGPT, the project that is beginning to demonstrate the real capabilities that an AI – that is, artificial intelligence – can express.
We asked it a question that was far from trivial: how can a CRM be used to spread the culture, vision, and mission of a company at all its levels?
Here is ChatGPT’s full response:
Here are some ways a CRM can help spread the culture, vision, and mission of a company at all levels:
- Sharing the company’s values with customers: A CRM software can be used to share the company’s values with customers through communication, documentation, and marketing.
- Building long-term relationships with customers: A CRM can help build long-term relationships with customers by managing interactions and personalising the customer experience.
- Measuring customer satisfaction: A CRM can be used to measure customer satisfaction by collecting feedback and analysing data.
- Integration with other systems: A CRM can be integrated with other business systems, such as the human resource management system or the financial management system, to create a comprehensive view of the company and help make informed decisions.
- Data analysis: A CRM can also be used to analyse customer data and identify trends and opportunities, enabling the company to adapt its culture, vision, and mission to better meet customer needs.
In general, a CRM can help a company effectively manage customer relationships and share the company’s culture, vision, and mission with them, improving customer satisfaction and increasing business opportunities.
These concepts can certainly be enriched and integrated, but what can we say, if not that they are all very much shareable? It’s a fantastic result from the OpenAI research team that has been working on this project for a few years now.
Staying on the topic of AI and CRM, some products, including Salesforce, are equipped with highly advanced features in the field of artificial intelligence (Einstein). We’ll be discussing this topic in the coming days.
In the meantime, thanks to ChatGPT, we now know how a CRM can enable effective dissemination of Vision, Mission, and Values within a company. We also know that AI technologies are now immensely mature, but as I read in a meme on LinkedIn, “Will AI surpass human capability? No, the human who uses AI will surpass those who don’t.”